Virtue Analytics

Virtue Analytics is an AI and analytics company dedicated to the higher education sector, delivering AI-driven products and strategic analytics services that help institutions make accurate, and timely decisions across the student lifecycle. Our solutions support critical admission and enrollment processes from discovery and recruitment to evaluation, enrollment, retention, and graduation by combining advanced machine learning, robust data modeling, and deep higher education domain expertise. Working closely with senior leadership teams, we translate complex data into clear, actionable insights that align institutional mission, compliance requirements, and long-term financial sustainability.

Our Clients

Awards & Recognition

Recently recognized as one of the most promising and scalable analytics and technology start-ups in the state of Minnesota, USA.

Our Trusted Partners

Client Testimonials

Dale H.

Vice President of Admissions and Enrollment Management at Beacon College
"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"

Summer Nance

Director of Financial Aid at Limestone University
"Virtue Analytics’s approach to the financial aid awarding process is like a breath of fresh air. Their ability to bridge the competing demands of institutional aid and student needs is unique and effective. Our new students are currently on pace for a 30% growth from last year!"

Matt C.

EVP, Enrollment Services - Higher Education
"Working with Virtue Analytics we have seen our Net Tuition Revenue increase. I strongly encourage you to consider Virtue Analytics and the VIRTUE Platform yourself, it has been a great partnership for us here in Arkansas."

Heather McCowen

College Consultant
"I’ve had the pleasure of working with Virtue Analytics on the Top5 Colleges tool, and it has been a significant time-saver in my practice. I highly recommend Virtue Analytics’ Top5 Colleges tool."

Adam Ochwat

High School Principal, CA
"Virtue Analytics is clearly focused on helping students and families. Top5 Colleges is a solid solution that aligns well with what families truly need."

Sophia Taylor

Student
"As a student navigating the college application process, Top5 Colleges made a meaningful difference for me. Overall, it made the college search feel far more manageable, and I would confidently recommend it to other students and even school counselors."

Ed Recker

Director, Relationship Management at Sallie Mae
"My first impression of Top5 Colleges was 'wow.' It’s an incredibly powerful tool with extensive data that truly empowers both students and counselors."